• Broad knowledge of customer behavior in relation to loyalty programs and CRM • Deep knowledge of data and statistical analysis • Broad knowledge of performance marketing measures • Broad knowledge of IKEA concept, brand objectives, values and vision • Broad knowledge of IKEA tools, processes and cycles • Good knowledge of Ingka Group strategies, priorities and key process • Good knowledge of the IKEA multichannel reality and online customer behaviours • Good knowledge of operational plans and goals as well as follow up on KPIs
• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups • Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups • Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights • Support Marketing Performance Leader with Customer Engagement Performance analysis as well as conclusions that can be drawn from it to identify improvement areas • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.